Coco de Mer advertising 2015.

Taking the industry by storm, Coco de Mer X was a creative collaboration between the legendary Walter Campbell, TBWA and a directing collective led by Rankin. Challenging perceptions of advertising and doing something very, very different, it spread like wildfire around the world. X is a true sensual feast, a thrilling rollercoaster of provocative imagery that is truly NSFW.

Credits: Rankin, Vicky Lawton, Damien Fry and Joe Hunt, Trisha Ward

Loftshift is a virtual reality shopping platform. Ultra high-def environments define this immersive 3d experience in a fully adaptable framework. Created in cooperation with DEMODERN Hamburg as a cross-platform app, virtual shopping is here

We developped a 360° room-experience that you can discover through a virtual reality device (called vr glasses). Virtual interaction is further enhanced via the touch panel of the VR headset. This allows the customer to change and customize many facets of the environment, including day and night mode.

Our desire is to present our innovation, our architectural knowhow, artistic thinking and our technical skills to the furniture designer and brands.

We decided on Felix as he is a very successful model of his time and he has a witty, charming and boyish trait that is very special. He is not scared to break boundaries, ridicule himself or show us how his brain works ( his real inner self ), or just simply showcase how he reacts to what’s going on the world. In a time where everyone seems to be interested in “following” anything for a few “likes” (and sometimes just like blind sheep), it’s refreshing to see someone who simply doesn’t care to be mainstream.
 

Hailing from northern Sweden, photographer Daniel Blom (1981) grew up with a camera in his hand, playing endlessly with his father ́s single-lens reflex camera before saving up money to buy his own at the age of fourteen. His other passion at the time was snowboarding, which five years later would take him on a decade long journey across all of the continents in pursue of snow as senior photographer for several international magazines and brands. Leaving the snow world behind Daniel now mixes personal work with commissioned projects for clients such as Google, Adidas, Samsung and Coke. With assignments all over the map, he now takes a style forged at high altitude into into the realm of lifestyle and landscape photography.

A series of three images combines the destruction of these habitats with the animal whose home is being compromised. Through artful visual combination of land, human interaction, and the shape of the animal a message comes through without words. “We needed the audience to be aware of the situation, that how we have been treating the environment is making these animals disappear,” explains Post Rattanas of Illusion CGI. “Our part is to make this brutal visual look amazing and charming enough to catch viewer’s attention and communicate the idea.” Each process happens in a different location and affects a different animal. 

Agency: Grabarz & Partner
Client: Robin Wood
CCO: Ralf Heuel
Group CD: Florian Kitzing
Creative Direction: Andreas Lie
Art Buying: Anna Lena Meyer
Art Direction: Manuel Wolff
Copywriting: Katharina Kowalski