Ulrich is General Manager of AKQA Berlin. AKQA is currently home to more than 2,000 employees in 16 offices around the world. Clients include Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce and Verizon.
Ulrich has more than 10 years’ of experience in branding, global marketing, international business development and digital transformation. Most recently he worked in different New York based digital and integrated marketing agencies advising brands in the consumer product and entertainment space. Prior to this, Ulrich pursuit his entrepreneurial passion and launched a B2C consumer product company in the US, which was acquired after just four years in the market. He began his career at L’Oreal, where he held several roles in Germany and the US in international marketing and branding functions, successfully leading teams and developing products.