Raffaele Zueger studied Communication Sciences at the University of Lugano. After graduation, he worked for a bank as their communications specialist in charge of the company’s branding and advertising. He continued his education and obtained a science masters in communications management. After completing his degree, he joined BSI to head their worldwide internal and external communications and managed all communications and branding mergers within the company as well as developing projects for BSI in Asia. After six years, Zueger was named Head of Corporate Communication at BSI. In this position, Raffaele was in charge of management and worked to engage the company in innovative creative outlets including the BSI Architecture Foundation, the BSI Art Collection, and the BSI Art Foundation. In 2012, he moved to Geneva where he became the head of creative and brand identity for Piaget.