Mehmet ARICI

Marketing Director | STRELLSON

Mehmet Arici has nearly 30 years of experience in global marketing & branding, in the fields of the clothing industry, retail, fashion, beauty and designer segment. He has started his career working for CLUB MED, in charge of the public relations for various resorts worldwide. During 16 years, from 1986 to 2002, he switched and worked for the clothing & retail industry for well-known companies such as MAXFIELD, LOS ANGELES, ISSEY MIYAKE TOKYO, HUGO BOSS, ESPRIT, PEEK & CLOPPENBURG and BARNEYS to name a few. He led and contributed to all business initiatives that positively impacted the companies' corporate earning, in terms of image, advertising, merchandising, corporate identity, public relations and marketing. He has managed important annual marketing budgets, coupled with long term business and financial planning, making him a valuable asset in this industry. Mehmet played a strong role in defining the message to the consumer and thus to the companies' share price. In 2003, he decides to start his own company - Arici Fashion Consulting - specialized in strategic and creative thinging as well as counsel to brands that have exposure to global markets. Since then, he has been designing advertising campaigns and events of every scale, offering as well as strategic and creative consulting & working on the identity of market products for renown clients such as: HUGO BOSS, BALDESSARINI, JOOP, STRELLSON, TOMMY HILFIGER, JOYCE HONG-KONG, ESCADA, WINDSOR, JET SET, FACONNABLE, VICTORINOX, ODEEH, RENE STORK, BENETTON, BOGNER, LUCIANO BARBERA, SAMSONITE by MARC NEWSON, and MARO O'POLO.

jury

Head of Creative Production | VCCP Blue
Marketing Director | STRELLSON
Head of Moving Images | HAVAS WORLDWIDE
Creative Director | MEIRE UND MEIRE
Managing Director | BEHIND THE SCENES
Head Producer | BEHIND THE SCENES
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
CCO & Partner | M&C SAATCHI
CD/Partner | EDENSPIEKERMANN
Global Mktg & PR Dir. | MYKITA
CD & Head of Design | KOLLE REBBE KOREFE
CCO | DEEPBLUE NETWORKS
Creative Director | ASOS
CCO | JUNG VON MATT
Managing Director | ÜBERGROUND
Head of Art Buying | KOLLE REBBE
ECD | OGILVY & MATHER
ECD | VCCP BERLIN
Managing Director | DONKEY COMMUNICATIONS
Director of Int'l Creative Services | RALPH LAUREN
Art Director/Creative | TRACK
Art Buyer
ECD | BBDO
Creative Director
ECD | HEIMAT HAMBURG
CCO | HEIMAT
Digital Creative Director | ANTONI
Head of Art Buying | GRABARZ & PARTNER
ECD | ZHOI HY CREATIVE STUDIO
Creative Director | INKCORPORATED
Sr AD | DONKEY COMMUNICATIONS
Head of Mktg & Comm | GALERIES LAFAYETTE
ECD | J. WALTER THOMPSON
Founder | SHANGHAI BERLIN
Creative Director
Marketing Director | S. OLIVER
Dir. of Experiential Brand Mktg | ZALANDO
ECD | LEO BURNETT
Sr Art Director | DDB
Creative Director
Strategy & Brand Comm. | ANDREAS MURKUDIS
Creative Director
Editor / Creative Consultant
Head of Digital Design | ANTONI
ECD | SELECT WORLD
Head of Art Buying | GRABARZ & PARTNERS
Head of Art Buying | SCHOLZ & FRIENDS
Head of Art Production | ANTONI
Head of Art Buying | THJNK
Photo Director | GQ MAGAZINE
Sr Marketing Manager | STRENESSE
Head of TV & Film | JUNG VON MATT
Creative Director | MYTHERESA.COM
ECD | INTERONE
Creative Director | KOLLE REBBE
ECD | SCHIPPER COMPANY
Head of Art Buying | OGILVY & MATHER
Creative Director | DOUBLE STANDARDS
ECD | SAATCHI & SAATCHI
Comm. & Mktg Manager | CONVERSE
Global CCO | SAATCHI & SAATCHI
Managing Director | ROSENDAHL BERLIN
CCO | CHEIL
General Manager | AKQA
Global CD | GLOSSYBOX
Creative Director | LUKAS LINDEMANN ROSINSKI
CD & Founder | DONALD SCHNEIDER STUDIO
Creative Director | ADIDAS AG
Head of Photo | RED BULLETIN
Group Team Lead | GOOGLE
ECD | SCHOLZ & FRIENDS
Head of Art Buying | SOLOMON WINTER
Partner | JANVIER BURGER & STASCH
Sr Art Buyer | SAATCHI & SAATCHI
Head of TV | DDB
Head of Art Prod. | JUNG VON MATT
Dir. Creative Shoot & Prod. | ADIDAS
Marketing Director | MARC O’POLO
Art Buyer
Global Creative Director
Head of Advertising, Publishing & Film | PIAGET
Creative Director