Within the last seven years Bjoern helped transform M&C Saatchi Berlin from a 15-people ad agency into an over 70-person strong creative communications agency. Predominantly by winning pan-European and global accounts as well as establishing its social and digital content offering. Bjoern originally joined the M&C Saatchi family in 2006, as Creative Director for Coca-Cola, Havana Club and several Ferrero accounts. In 2009 he took over as Chief Creative Officer and has been running the German office ever since. His vast international experience in the advertising world includes GREY London, GREY New York, Wieden+Kennedy Amsterdam and DDB Berlin. Over the years Bjoern has been named twice as one of the ‘top ten most influential people in advertising under 30’ and one of the few who could change communication for the better by the professional press. Of course, Bjoern has won his fair share of awards, too. But this isn’t something he is particularly interested in. What drives him is when people on the street or the news talk about his work. Like when the former head coach of the German national football team raved about his Coke campaign live on TV to a nine million strong audience. Or Jamie Oliver gave a shout out to BASF’s dishwasher cooking video. It’s what he calls ‘Work of Mouth’ - a cocktail of word of mouth and his general distaste for advertising talk in the advertising world. Bjoern has been fortunate enough to work on Coca-Cola, P&G, Nike, amazon and
Volkswagen to name but a few household names.
Still, he dreams of becoming a professional freeride skier.