Leveraging a diverse background in the Branding, Design, E-commerce, and Marketing, Florentijn Diepeveen has firmly established himself as a pioneer in Brand innovation. He is currently managing the Uber EMEA creative team in Amsterdam, delivered campaigns and digital content across Europe, Middle East and Africa to establish a cohesive brand narrative for Uber. Previously he served as global creative director at PVH to help build the digital brand presence of Calvin Klein and Tommy Hilfiger into some of the world’s most recognized retail brands. Florentijn has worked in the field of marketing and branding in New York, London, Madrid and Amsterdam. Collected international awards and recognitions from some of the most prestigious competitions like the Webby Awards and Red Dot Design Awards.