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Maud KLARENBEEK
Head of Art Production | WIEDEN + KENNEDY
Maud’s production career began with the legendary Cirque du Soleil. She discovered her creative calling during this period while working on critically acclaimed productions collaborating with creative people and gaining valuable experience. Having gained substantial experience in production, she switched to a different kind of circus and launched a new career in advertising with a position at Wieden + Kennedy. In 2004, she was made head of art buying at 180Amsterdam. For the next six years, she worked with world-renowned photographers and produced award winning campaigns for clients such as Adidas, Omega, Glenfiddich, and BMW. In 2010, Maud joined KesselsKramer where she was responsible for producing all media (print, TVC and online). In 2012, Maud returned to Wieden + Kennedy and currently leads the Art Production Department.
questionnaire
What was your very first job?
Playing as a puppeteer for small kids. It is so great to see those little faces being totally into the story and react to this was the best reward.
Please describe, in your own words, what your job is and what work it entails.
My philosophy of Art production is to do whatever it takes to make each project as inspiring, beautiful, innovative and original as possible.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
When I worked at Cirque du Soleil I discovered that I like to work in a 'machine' that creates dreams. Working in advertising is an extension of this which I enjoy a lot.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Getting inspired by talking to artists, kids, nature, virtual reality/augmented reality projects.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Together with my colleagues at Wieden+Kennedy we launched a platform for Christmas last year, dubbed ‘Give A F*ck‘ - a charitable online gallery where you could purchase limited-edition artworks to raise money for the refugee crisis. We partnered with over 60 artists from all over the world, asking each to create and donate artworks that represented or literally feature “a fuck”. The result was more than 100 one-off or limited-edition artworks, and we raised over €7,500 for Proactiva Open Arms – the lifeguards at the frontline of the refugee crisis. http://www.wkams.com/#!/work/wk/give-a-fck
