Arjen is an award-winning creative leader with more than 15 years of international expertise in concept creation, storytelling and supervising integrated brand marketing and advertising campaigns that drive brand and bottom line growth.
Arjen brings a strong foundation in client-side network broadcasting combined with agency and nonprofit experience. Arjen has a record of success in managing and motivating design, production, and marketing teams under a shared creative vision and defined business objectives.
Arjen's recent accomplishments: Award winning international campaign for South Park season 18, Concept and creative direction for Comedy Central brand refresh: rolled out worldwide in 2014-2015 // Comedy Central Family brand refresh in Benelux and Poland // 360º brand awareness/tune-in campaign for GSA with german celebrity Oliver Pocher // Show Packaging and integrated marketing campaigns for CC originals POPOZ and Fat 4 Fun.
What was your very first job?
A Paper Route!
Please describe, in your own words, what your job is and what work it entails.
I’m the end responsible brand guardian for Comedy Central, Spike and Paramount channel across all the countries in our SWEMEA cluster which include Benelux, Spain, Italy, Middle East and Africa. I work with local teams and agencies to evolve the on air and off air brands as well as to advise on the production of show packages and advertising campaigns.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
I learned to draw Mickey Mouse and the Flintstones when I was 6 or 7. Cartooning was my passion after that until I discovered street art/graffiti around age 14, that passion for lettering and color and making my mark turned into wanting to be a graphic designer, that into being an art director, branding expert and ultimately creative director. It’s always been inside of me. I cannot imagine a different path than a creative one.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Constantly consume relevant Instagram accounts, magazine articles, things peers post on linkedin, read the promax brief and other relevant industry media, go out on the street and photograph streetart. Be always open to the idea that everything is inspiration. All forms of creativity from comics to fashion, but also politics, sociology, philosopy, business intelligence, current events, technology, trend reports.. everything. Always really look around, be receptive.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
It would be the one project that is really an art project I did with my ex wife and creative partner Christie Wright, not anything I did in the creative/broadcast/advertising industry. It is called “audiowear” a collection of musical jewelry made from Porcelain, using 3D software and printing to design the pieces and the moulds, and traditional craft methods to produce the final pieces, used in fashion shoots, collected by the new York design museum and the sounds were samplesd to create a full length Hip-Hop album that was released on white vinyl that was funded with a kickstarter campaign. Also about 10 music videos were produced then form those songs which you can find on youtube,