Scott WITT

Creative Director | APPLE

Scott is the Creative Director of an in-house design services group responsible for branding, marketing, content and production design at a global scale. An award-winning music photographer he’s a former Rotary Scholar and Advertising creative, whose work has been globally recognized by D&AD, Cannes Lions and The One Show. He also has a Podcast about denim. 

questionnaire

1.)     What was your very first job? 

In my early teens I somehow inherited a local lawn mowing service from a neighbor — and with no business (or mowing) experience I promptly drove it into the ground, spending all my proceeds on oversized fountain drinks and parking tickets. Now I work at Apple. 

2.)     Please describe, in your own words, what your job is and what work it entails. 

My role sits at the vibrant intersection where music, design and content converge. We work with musical artists, app developers and authors to help tell their stories through whatever visual means is most appropriate. 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

Being kicked out of kindergarten probably set things in motion. Then I was handed a camera and 10 and haven’t put one down since. An enjoyable decade tour in the NYC advertising scene meant I was fortunate enough to work for several of my heroes. Now, by some stroke of luck I find myself blessed to combine the things I love into a career where it’s often difficult to distinguish between the work and the play. 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

At least once a week, I'll read, watch, listen to or eat something I’m pretty sure I’ll hate. Because understanding why someone else might love something provides a great gift to creativity: empathy.

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success”, what would it be? 

There are many. But a recent one involved spending the day buying vinyl, eating kabobs and taking pictures with Sir Paul Smith and Martin Parr for a spread in Vogue. That’s going to be a tough one to beat. 

jury

Head of Mktg. Oper, and Prod. | AMAZON STUDIOS
Art Producer | VANS
SVP Creative Director | DEUTSCH LA
Director of Photography | WIRED
Vice President, Brand | WELLS FARGO
VP, Franchise Creative | NBC UNIVERSAL
Director of Art Production | WIEDEN & KENNEDY
Creative Director, Digital | THE NORTH FACE
Photography Director | ORACLE
Director of Photography | GOOGLE
Creative Director, Global Brand | STARBUCKS
Creative Director | PANDORA MEDIA
Creative Director | SAATCHI & SAATCHI
Head of Photo & Motion | AMAZON STUDIOS
VP of Communication | CONVERSE
Creative Director | DAVID&GOLIATH
Associate Creative Director | DOLBY
Creative Director | SAATCHI & SAATCHI
VP Creative Director | FABLETICS/ JUSTFAB INC.
Brand Producer | MICROSOFT SURFACE
Global Brand Manager | MICROSOFT SURFACE
Creative Director | SPEEDOUSA
Group Creative Director | DISNEY
Exec Creative Director | SAATCHI & SAATCHI
Head of Studio | PINTEREST
Creative Director | FX NETWORKS
Design Director | THE HOLLYWOOD REPORTER
Assoc Creative Director | BSSP
Creative Director
Editorial / Creative Director | ISSUE
Sr. CD Prod, Global Brand Imaging | NIKE
SVP, Creative Marketing | E!, ESQUIRE
Glbl and Editorial Digital Dir. | PAUL MITCHELL
VP of Marketing | DIAMOND FOUNDRY
Assoc Creative Dir, Digital | CLOROX
Assoc. Design Director | PHENOMENON
Sr. Global Art Director | BENEFIT COSMETICS
SVP Group Creative Director | DEUTSCH
Creative Director
Chief Creative Officer | TEAM ONE
Digital Creative Director | CLOROX
Director of Creative Production | NIKE
Photography Lead | AIRBNB
VP Creative Director | NBC UNIVERSAL
VP of Creative | OLD NAVY
Creative Director | 72ANDSUNNY
ACD | SONY PICTURES
Design Director | PEREIRA & O'DELL
Production Director | KENDRICK AND
Global Design Director | IBM
Creative Lead | NETFLIX
VP Creative Licensing | GUESS?
Vice President, Creative | SONY PICTURES
Creative Director
Creative Director & Co-Founder | IMPRINT PROJECTS
Co-President BLT+ | BLT Communications
Group Creative Director | AKQA
Art Director | SEGA
Creative Consultant
EVP CD | MEKANISM
Creative Director | LUCKY BRAND
Head of Production | LINKEDIN
Sr. Dir. Glbl Photo & Social Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Sr. Design Producer | GOOGLE
Art Director | LYFT
Assoc. CD | FOX BROADCASTING
Dir. of Prod.| ABC ENTERTAINMENT
Art Director | JAMES PERSE
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Dir. of Creative Services | 20th CENTURY FOX
Vice President, Design | JP MORGAN CHASE
Director WW Creative Services | PARAMOUNT
Founder | A WOMAN WALKS THE EDGE
Design Director | NYX
Founder | CHAPTER
Art Director | GAP
ECD, Mediaco | WEBER SHANDWICK
Chief Prod. Officer | OMELET
Founder & Creative Director | HIRO CLARK
Co-President BLT+ | BLT Communications
Senior Art Director | HOURGLASS COSMETICS
Group Creative Director | AMAZON
Chief Executive Officer | THEORY SF
Director & Producer | GOOGLE
Global Creative Director | KENDO BEAUTY GROUP
Chief Creative Officer | INNOCEAN
SVP, Marketing Innovation | TRAILER PARK
CCO | OMELET
Vice President, Marketing | AMERICAN APPAREL
Chief Creative Officer | POP
Creative Director | APPLE
VP Creative Design | FOX BROADCASTING
Sr. Photo Producer | OLD NAVY
Design Director | R&R PARTNERS
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