Miranda KENDRICK

Production Director | KENDRICK AND

Miranda is a visual strategist. Trained as a commercial producer in London, brought up on magazine culture and photography, she moved from London to Amsterdam to New York to LA, working at W+K and BBH as an integrated producer and Head of Production at Kate Spade New York and Head of Art at 72andSunnyLA. Whether film, still, retail, experiential or publishing, making meaningful, beautiful work for brands that still want to hook visually is her focus. 18 years of industry passion, providing navigation where art and commerce collide. Now independent at  https://www.kendrickand.com

questionnaire

1.)     What was your very first job? My first job was in London as PA to ad legend Trevor Robinson (now OBE) who at the time had just started his own agency+production company. Looking back I can’t believe want an opportunity it was to work closely with someone of that calibre. I learned so much in 4 years - practically and professionally. He’s a class act.
2.)     Please describe, in your own words, what your job is and what work it entails.  I’m a Visual Strategist, a link bridge between CMO and the CCO, working directly for brands, niche agencies and artists. The tipping point of idea-becoming-reality has slipped a long way down the marketing chain, so just bringing them tighter is my goal. I help brands whose message is in the detail of the execution - fashion, telecoms, beauty, sports. Production is my background, but I speak theory and practice in sync - emotion, business and the consequences of making - to help visually dependent brands ring true without loosing their step in the process
3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? Weird but real - my first high school project was the difference between American and English cigarette advertising. You can’t show product in UK tobacco commercials so it made UK advertising weird as hell. I was hooked.
4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? Asking questions of people I admire, fear, love, want to be, want to hire. Just ask. No such thing as a stupid question.
5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? The department we built for art production at 72andsunny LA: ‘the artbreakers’, along with the blog www.coldthaifood.com + instagram. Talented girl gang in step.

jury

Head of Mktg. Oper, and Prod. | AMAZON STUDIOS
Art Producer | VANS
SVP Creative Director | DEUTSCH LA
Director of Photography | WIRED
Vice President, Brand | WELLS FARGO
VP, Franchise Creative | NBC UNIVERSAL
Director of Art Production | WIEDEN & KENNEDY
Creative Director, Digital | THE NORTH FACE
Photography Director | ORACLE
Director of Photography | GOOGLE
Creative Director, Global Brand | STARBUCKS
Creative Director | PANDORA MEDIA
Creative Director | SAATCHI & SAATCHI
Head of Photo & Motion | AMAZON STUDIOS
VP of Communication | CONVERSE
Creative Director | DAVID&GOLIATH
Associate Creative Director | DOLBY
Creative Director | SAATCHI & SAATCHI
VP Creative Director | FABLETICS/ JUSTFAB INC.
Brand Producer | MICROSOFT SURFACE
Global Brand Manager | MICROSOFT SURFACE
Creative Director | SPEEDOUSA
Group Creative Director | DISNEY
Exec Creative Director | SAATCHI & SAATCHI
Head of Studio | PINTEREST
Creative Director | FX NETWORKS
Design Director | THE HOLLYWOOD REPORTER
Assoc Creative Director | BSSP
Creative Director
Editorial / Creative Director | ISSUE
Sr. CD Prod, Global Brand Imaging | NIKE
SVP, Creative Marketing | E!, ESQUIRE
Glbl and Editorial Digital Dir. | PAUL MITCHELL
VP of Marketing | DIAMOND FOUNDRY
Assoc Creative Dir, Digital | CLOROX
Assoc. Design Director | PHENOMENON
Sr. Global Art Director | BENEFIT COSMETICS
SVP Group Creative Director | DEUTSCH
Creative Director
Chief Creative Officer | TEAM ONE
Digital Creative Director | CLOROX
Director of Creative Production | NIKE
Photography Lead | AIRBNB
VP Creative Director | NBC UNIVERSAL
VP of Creative | OLD NAVY
Creative Director | 72ANDSUNNY
ACD | SONY PICTURES
Design Director | PEREIRA & O'DELL
Production Director | KENDRICK AND
Global Design Director | IBM
Creative Lead | NETFLIX
VP Creative Licensing | GUESS?
Vice President, Creative | SONY PICTURES
Creative Director
Creative Director & Co-Founder | IMPRINT PROJECTS
Co-President BLT+ | BLT Communications
Group Creative Director | AKQA
Art Director | SEGA
Creative Consultant
EVP CD | MEKANISM
Creative Director | LUCKY BRAND
Head of Production | LINKEDIN
Sr. Dir. Glbl Photo & Social Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Sr. Design Producer | GOOGLE
Art Director | LYFT
Assoc. CD | FOX BROADCASTING
Dir. of Prod.| ABC ENTERTAINMENT
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Dir. of Creative Services | 20th CENTURY FOX
Vice President, Design | JP MORGAN CHASE
Director WW Creative Services | PARAMOUNT
Founder | A WOMAN WALKS THE EDGE
Design Director | NYX
Founder | CHAPTER
Art Director | GAP
ECD, Mediaco | WEBER SHANDWICK
Chief Prod. Officer | OMELET
Founder & Creative Director | HIRO CLARK
Co-President BLT+ | BLT Communications
Senior Art Director | HOURGLASS COSMETICS
Group Creative Director | AMAZON
Chief Executive Officer | THEORY SF
Director & Producer | GOOGLE
Global Creative Director | KENDO BEAUTY GROUP
Chief Creative Officer | INNOCEAN
SVP, Marketing Innovation | TRAILER PARK
CCO | OMELET
Creative Director | SHOPSTYLER INC.
Vice President, Marketing | AMERICAN APPAREL
Chief Creative Officer | POP
Creative Director | APPLE
VP Creative Design | FOX BROADCASTING
Sr. Photo Producer | OLD NAVY
Design Director | R&R PARTNERS