Lisa KIRCHNER

Creative Director | 

I am from Berlin, living in LA for a bit over two years now and loving every minute of it. I am a designer at heart, with a serious lettering and illustration obsession, but I usually work for all kinds of big international clients and agencies. Ranging from BMW for BBDO in Shanghai, to Target at Deutsch in LA, VW and Sony for DDB in Berlin and some very cool Startups.

Before I went freelance 5 years ago I was Head of Art on the international VW account at DDB. And I used to teach Art Direction at Miami Ad School.

I am a very good German when it comes to efficiency and reliability, but than I hate beer, sausages and the cold, so I had to leave.

 

I do love the beach and coconut ice cream, in case anybody was wondering.

questionnaire

1.)     What was your very first job?

I was 16 and I worked at a bar/restaurant in a small town in Germany, where I grew up. Because, well – Germany. Alcohol, whatever.

 

2.)     Please describe, in your own words, what your job is and what work it entails. 

I am a freelance Creative Director, Designer. I mostly work in advertising agencies or for clients directly on all kinds of awesome projects, trying to use my creative super powers to make the world a better place, or at least a prettier one.

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the chain of events that brought you to where you are today? 

I always need to make things to be happy. And I love using my hands, to draw and paint and craft all kinds of things. And because I realized pretty soon that I also like things, I decided to not try to be an artist, but go the more commercial route.

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I travel as much as I can and walk and keep my eyes open. Also people inspire me. And books. And all kinds of good food from around the world.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I am currently working on some very exciting projects, some self initiated and some for amazing new clients who also believe in making a difference. All of this, ranging from female empowerment to saving the planet and connecting more with nature and your intuition – if any of this only shifts the perspective or behavior of one singe person, I will be very proud and much more excited than any award could make me.

jury

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