Josh ROSE

ECD, Mediaco | WEBER SHANDWICK

As Executive Creative Director of Mediaco, Josh oversees creative development on a variety of Weber Shandwick’s most digitally-minded clients and assignments. From leading the U.S. Army’s social media presence to the launch of the Affordable Care Act, Rose has brought a long history of award-winning and innovative solutions to clients whose digital marketing and communications practices are intertwined with their business goals. Prior to joining Weber Shandwick, Josh spent ten years as EVP, Group Creative Director at Deutsch, LA, where he oversaw integrated campaign efforts for the likes of VW, Playstation, Dr Pepper, HTC and many others.

questionnaire

1.)     What was your very first job? 

Paper route.

2.)     Please describe, in your own words, what your job is and what work it entails. 

I run complex digital assignments, from the creative side. Today, digital is an integrated part of a company’s business, so traversing the landscape is part-time content-development and part time commerce-driven business solutions.

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I discovered a talent for fine art early on in my life – by around 12 or 13. I had a family environment that fostered it and I ended up at art school, as a fine arts major. The jump from being an artist to a commercial artist happened through high-end photo retouching, which required a certain savvy in digital design and computer graphics. That lead to work on the Internet, of which I was one of the very first art directors working in the medium. From there, the agency life was only a few blips away.

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

The Internet used to be an extremely creative and ground-breaking place to be, so inspiration was every day. Today, it’s a bit more workmanlike, so you find more inspiration in execution and learning new tricks and techniques. I enjoy the tools of our trade – from creating vector graphics to new tools for animation, editing, 3D and AI. Those innovations keep it interesting.

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

Well, launching Obamacare in the U.S. was pretty special. We signed up millions of people to get health insurance who never had it before and not only got them insured, but – especially in California – helped people who felt outside the system feel a sense of belonging. It was a great experience and I was proud to be part of something that historic.

jury

Head of Mktg. Oper, and Prod. | AMAZON STUDIOS
Art Producer | VANS
SVP Creative Director | DEUTSCH LA
Director of Photography | WIRED
Vice President, Brand | WELLS FARGO
VP, Franchise Creative | NBC UNIVERSAL
Director of Art Production | WIEDEN & KENNEDY
Creative Director, Digital | THE NORTH FACE
Photography Director | ORACLE
Director of Photography | GOOGLE
Creative Director, Global Brand | STARBUCKS
Creative Director | PANDORA MEDIA
Creative Director | SAATCHI & SAATCHI
Head of Photo & Motion | AMAZON STUDIOS
VP of Communication | CONVERSE
Creative Director | DAVID&GOLIATH
Associate Creative Director | DOLBY
Creative Director | SAATCHI & SAATCHI
VP Creative Director | FABLETICS/ JUSTFAB INC.
Brand Producer | MICROSOFT SURFACE
Global Brand Manager | MICROSOFT SURFACE
Creative Director | SPEEDOUSA
Group Creative Director | DISNEY
Exec Creative Director | SAATCHI & SAATCHI
Head of Studio | PINTEREST
Creative Director | FX NETWORKS
Design Director | THE HOLLYWOOD REPORTER
Assoc Creative Director | BSSP
Creative Director
Editorial / Creative Director | ISSUE
Sr. CD Prod, Global Brand Imaging | NIKE
SVP, Creative Marketing | E!, ESQUIRE
Glbl and Editorial Digital Dir. | PAUL MITCHELL
VP of Marketing | DIAMOND FOUNDRY
Assoc Creative Dir, Digital | CLOROX
Assoc. Design Director | PHENOMENON
Sr. Global Art Director | BENEFIT COSMETICS
SVP Group Creative Director | DEUTSCH
Creative Director
Chief Creative Officer | TEAM ONE
Digital Creative Director | CLOROX
Director of Creative Production | NIKE
Photography Lead | AIRBNB
VP Creative Director | NBC UNIVERSAL
VP of Creative | OLD NAVY
Creative Director | 72ANDSUNNY
ACD | SONY PICTURES
Design Director | PEREIRA & O'DELL
Production Director | KENDRICK AND
Global Design Director | IBM
Creative Lead | NETFLIX
VP Creative Licensing | GUESS?
Vice President, Creative | SONY PICTURES
Creative Director
Creative Director & Co-Founder | IMPRINT PROJECTS
Co-President BLT+ | BLT Communications
Group Creative Director | AKQA
Art Director | SEGA
Creative Consultant
EVP CD | MEKANISM
Creative Director | LUCKY BRAND
Head of Production | LINKEDIN
Sr. Dir. Glbl Photo & Social Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Sr. Design Producer | GOOGLE
Art Director | LYFT
Assoc. CD | FOX BROADCASTING
Dir. of Prod.| ABC ENTERTAINMENT
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Dir. of Creative Services | 20th CENTURY FOX
Vice President, Design | JP MORGAN CHASE
Director WW Creative Services | PARAMOUNT
Founder | A WOMAN WALKS THE EDGE
Design Director | NYX
Founder | CHAPTER
Art Director | GAP
ECD, Mediaco | WEBER SHANDWICK
Chief Prod. Officer | OMELET
Founder & Creative Director | HIRO CLARK
Co-President BLT+ | BLT Communications
Senior Art Director | HOURGLASS COSMETICS
Group Creative Director | AMAZON
Chief Executive Officer | THEORY SF
Director & Producer | GOOGLE
Global Creative Director | KENDO BEAUTY GROUP
Chief Creative Officer | INNOCEAN
SVP, Marketing Innovation | TRAILER PARK
CCO | OMELET
Creative Director | SHOPSTYLER INC.
Vice President, Marketing | AMERICAN APPAREL
Chief Creative Officer | POP
Creative Director | APPLE
VP Creative Design | FOX BROADCASTING
Sr. Photo Producer | OLD NAVY
Design Director | R&R PARTNERS