Izzy BERENSON

Creative Director, Digital | THE NORTH FACE

1.)       What was your very first job?   Bicycle Messenger in Minneapolis.

2.)       Please describe, in your own words, what your job is and what work it entails.  I’m responsible for the creation and development of digital experiences for The North Face.

3.)       How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?   I attended the Perpich Center for the Arts [aka Arts High School] in Minneapolis. I learned there that I could be an artist/creative as a profession. I later attended MCAD, where I was focused on photography and graphic design. I later attended a master’s program in Hamburg, Germany and another masters at CalArts in Los Angeles.

4.)       In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant  I don’t tend to focus on trends, I look at the history of photography, art, design and architecture for inspiration.

5.)       If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?   The Spring Summer 17 Levi’s global campaign videos. It was a very challenging shoot, and in the end, it turned out to be a wonderful project. I am very proud of these videos. I am proud of the team I worked with and the final outcome. Currently I am very proud to be a part of the some of the new initiatives going on at The North Face, which I can’t talk about yet, but they will be out in the world this spring. 

 

jury

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