Gwen RODGERS

Art Director | GAP

Gwen is currently Art Director at Banana Republic with a focus on brand and marketing photography. During her 15 years with Gap Inc., she’s worked as senior fashion photographer overseeing on-figure photography produced in-house for Gap, Old Navy, Banana Republic and Athleta, art directed for Gap.com, and is currently art director for Banana Republic, directing photo shoots for marketing and social media.

questionnaire

1.) What was your very first job?

When I was 15, I got my first job selling hot dogs at a concession stand in a park near my house. I think I lasted two months at best.

2.) Please describe, in your own words, what your job is and what work it entails. I began my career as a photographer so my art direction for Banana Republic focuses on brand & fashion photography.

I work on photo shoot concepts based on marketing strategy, determining how to best achieve our creative objective, directing on-set photo shoots and finally post-production direction.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

After graduating from UC Santa Barbara with a degree in history, I found myself unhappily working at an insurance company just to pay the rent. One day I was at an artist friend’s house talking about our careers and futures and he asked, “If you could be or do anything in the world, what would it be?” Having a bit of photography experience in my past, my answer was that I’d like to be a National Geographic photographer. He replied “There’s one of the best photography schools in the country right here in Santa Barbara.” Shortly thereafter I signed up for classes at Brooks Institute of Photography.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

To stay inspired, I periodically shoot personal photo projects with colleagues. I love the people I work with so it’s exciting and rewarding to collaborate on these creative projects. They remind me of why I went into photography…the thrill of capturing beautiful images. While I also try to stay current with the latest-greatest trends, I do my best to make space for traditional art by going to museums, continuing to learn about art history as well as trying my hand at art forms other than photography. While the trends are fast-paced and temporary, traditional art will always be a source of inspiration.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I’m most proud of a couple of collaborative projects I’ve photographed. The first is an ongoing project with a stylist/designer friend called Kintsugi and the other was a personal project called Golden State.

jury

Head of Mktg. Oper, and Prod. | AMAZON STUDIOS
Art Producer | VANS
SVP Creative Director | DEUTSCH LA
Director of Photography | WIRED
Vice President, Brand | WELLS FARGO
VP, Franchise Creative | NBC UNIVERSAL
Director of Art Production | WIEDEN & KENNEDY
Creative Director, Digital | THE NORTH FACE
Photography Director | ORACLE
Director of Photography | GOOGLE
Creative Director, Global Brand | STARBUCKS
Creative Director | PANDORA MEDIA
Creative Director | SAATCHI & SAATCHI
Head of Photo & Motion | AMAZON STUDIOS
VP of Communication | CONVERSE
Creative Director | DAVID&GOLIATH
Associate Creative Director | DOLBY
Creative Director | SAATCHI & SAATCHI
VP Creative Director | FABLETICS/ JUSTFAB INC.
Brand Producer | MICROSOFT SURFACE
Global Brand Manager | MICROSOFT SURFACE
Creative Director | SPEEDOUSA
Group Creative Director | DISNEY
Exec Creative Director | SAATCHI & SAATCHI
Head of Studio | PINTEREST
Creative Director | FX NETWORKS
Design Director | THE HOLLYWOOD REPORTER
Assoc Creative Director | BSSP
Creative Director
Editorial / Creative Director | ISSUE
Sr. CD Prod, Global Brand Imaging | NIKE
SVP, Creative Marketing | E!, ESQUIRE
Glbl and Editorial Digital Dir. | PAUL MITCHELL
VP of Marketing | DIAMOND FOUNDRY
Assoc Creative Dir, Digital | CLOROX
Assoc. Design Director | PHENOMENON
Sr. Global Art Director | BENEFIT COSMETICS
SVP Group Creative Director | DEUTSCH
Creative Director
Chief Creative Officer | TEAM ONE
Digital Creative Director | CLOROX
Director of Creative Production | NIKE
Photography Lead | AIRBNB
VP Creative Director | NBC UNIVERSAL
VP of Creative | OLD NAVY
Creative Director | 72ANDSUNNY
ACD | SONY PICTURES
Design Director | PEREIRA & O'DELL
Production Director | KENDRICK AND
Global Design Director | IBM
Creative Lead | NETFLIX
VP Creative Licensing | GUESS?
Vice President, Creative | SONY PICTURES
Creative Director
Creative Director & Co-Founder | IMPRINT PROJECTS
Co-President BLT+ | BLT Communications
Group Creative Director | AKQA
Art Director | SEGA
Creative Consultant
EVP CD | MEKANISM
Creative Director | LUCKY BRAND
Head of Production | LINKEDIN
Sr. Dir. Glbl Photo & Social Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Sr. Design Producer | GOOGLE
Art Director | LYFT
Assoc. CD | FOX BROADCASTING
Dir. of Prod.| ABC ENTERTAINMENT
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Dir. of Creative Services | 20th CENTURY FOX
Vice President, Design | JP MORGAN CHASE
Director WW Creative Services | PARAMOUNT
Founder | A WOMAN WALKS THE EDGE
Design Director | NYX
Founder | CHAPTER
Art Director | GAP
ECD, Mediaco | WEBER SHANDWICK
Chief Prod. Officer | OMELET
Founder & Creative Director | HIRO CLARK
Co-President BLT+ | BLT Communications
Senior Art Director | HOURGLASS COSMETICS
Group Creative Director | AMAZON
Chief Executive Officer | THEORY SF
Director & Producer | GOOGLE
Global Creative Director | KENDO BEAUTY GROUP
Chief Creative Officer | INNOCEAN
SVP, Marketing Innovation | TRAILER PARK
CCO | OMELET
Creative Director | SHOPSTYLER INC.
Vice President, Marketing | AMERICAN APPAREL
Chief Creative Officer | POP
Creative Director | APPLE
VP Creative Design | FOX BROADCASTING
Sr. Photo Producer | OLD NAVY
Design Director | R&R PARTNERS