Diego CHAMORRO

VP Creative Director | FABLETICS/ JUSTFAB INC.

Diego Chamorro is a Colombian born creative director based in Long Beach, California. He is the Vice President Creative Director for Fabletics, previously he worked for brands like justfab, Torrid, Hottopic, BCBG Max Azria, Nike, Pepe Jeans, Penny Black, S’ MaxMara, Dsquared2.

questionnaire

1.)     What was your very first job? 

Make photocopies at my mom Architecture office when I was 9 years old. I loved it! That was my first experience with mass print production and graphic design.

2.)     Please describe, in your own words, what your job is and what work it entails. 

I’m the Vice President Creative Director for Fabletics. I’m in charge of all the concept and creation of any way the brand speaks. From email to PR, catalogs, emails, social media and advertising.

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I grew up and a very artistic environment, both my grand father from my mom side and my grand mother from my father size were artists. One of my earliest memories is Mamagrande (grand mother in Spanish) teaching me basic color theory, and also having sculpture classes with Uncle. I always knew I wanted to be an artist but turned into graphic design to the love of typography. I moved to US in 1999 with a dream to be a creative director and rest is history. Work hard and respect everybody and always keep curios, that how I’m here today.

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

Inspiration is everywhere. Just open your eyes and drop your Iphone!

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
 

My Son Santo.

jury

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