Ali Martin FILSOOF

Assoc. Design Director | PHENOMENON

Ali Martín Filsoof is a Los Angeles based Associate Design Director, currently working at phenomenon. He specializes in the fashion, luxury, lifestyle, sport and startup categories. He works closely with cross-functional teams of strategists, experience innovators and writers to execute integrated design work for a roster of global clientele.

 

questionnaire

1. What was your very first job? 

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Designer at a small design studio in Santa Monica creating branding, design and packaging for various Fortune 500 companies. 

 

2.  Please describe, in your own words, what your job is and what work it entails. 

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As Associate Design Director at phenomenon, I help lead our design practice working on anything from branding systems to integrated campaigns to digital product development. We hold design with very high regard so everything we make must be both well-crafted and very thoughtful from a design perspective.

 

3.  How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

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At an early age I was inspired by my mom who was always super creative making things from oversized stuffed animals to custom tailored clothing for us. Watching her through the years inspired me to pursue art, as it was in my blood. In middle and high school I actively sought out art classes to learn and create more. Entering college I started as an international business major thinking I could travel the world and after a few years of utter failure I found graphic design which I then excelled in and happy to say I do to this day.

 

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

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I find all of my inspiration through my travels both domestically and internationally. Experiencing and immersing myself in global art, architecture, gastronomy, music, photography and even nightlife are all integral to keeping my thinking fresh, innovative and relevant.

 

 

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

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I am currently working on the project that I am most proud of. We were tasked with naming and developing a new hotel concept for a historic building in Chicago, which was built in 1929. After months of in-depth research we named the hotel St. Jane, which was inspired by the spirit and works of a truly great Chicagoan, Jane Addams, who championed the values of community, new possibilities and a better life for all. With this spirit in mind we are also thinking of ways to give back to the great city of Chicago which gives real purpose and meaning to my craft. St. Jane Chicago will be common ground for uncommon people, opening Spring 2018.

 

jury

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