Alex FREUND

Creative Director | 

Alex is the Vice President of Creative at NYX Professional Makeup, a L’Oreal brand.Drawing from his diverse experience in the fashion, beauty, advertising and retail industries, he oversees all creative for one of the fastest growing makeup brands in the world.Prior to his current role, he held positions leading in house creative teams at True Religion Brand Jeans, Shopbop, and MAC Cosmetics, and prior to that, working with clients such as DVF, Tiffany & Co., and Visa.His work has been recognized by top industry awards such as Cannes Lions, The One Show, and the Clio Awards.

questionnaire

1. What was your very first job?

I was a photographer for Michael Alig’s gossip column "Club Rub" for Project X magazine, documenting the club kid scene in the late 90s.

2. Please describe, in your own words, what your job is and what work it entails.

I’m VP of creative for NYX Professional Makeup. I head up the internal creative agency. We service all advertising, graphics, photography, product packaging, marketing materials, store graphics, chain displays, etc. globally. NYX is the fastest growing makeup brand in the world right now, so it’s a bit like herding cats and juggling flaming knives, while riding a unicycle on a tightrope.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I never had the attention span for math or science or more “normal” career paths. I credit my parents with providing a supportive, creative home. I credit my past work experiences for providing an unforgiving boot camp and the opportunity to work with some of the most iconic brands in the industry.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I find it everywhere, seemingly via osmosis.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

My magazine, Gravure we were able to take risks a client wouldn’t normally take, from exploding makeup, to fashion shoots which were as much about the art of photography and the body as the clothing on it, to using slit scan photography to document accessories, to providing a platform for world class artists to interpret things through their own lens.

jury

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