Phil KOUTSIS

SVP, Group Creative Director | MOMENTUM

Phil is an SVP, Group Creative Director at Momentum Worldwide and Global Creative Lead on SAP. Since his start in 2010, he has been part of the leadership team helping shape the agency vision and creative product. For the past 3 years, Phil has managed American Express (Consumer and B2B); creating experiences and content that lives at the intersection of culture and technology across properties including the NBA, NFL, USTA, USGA, Panorama and Coachella working with athletes such as Kobe Bryant, Shaquille O’Neal, Paul Pierce, Maria Sharapova, Pete Sampras, Monica Seles, and Ricky Fowler. In addition, Phil has lead work for Facebook, Google, Samsung, USGA, Westin, SAP and new business. Over the past 25 years, Phil’s work has crossed all media and disciplines at agencies including Grey, Hill Holliday, Wunderman, G2 and TracyLocke for brands such as the American Red Cross, Absolut, Dos Equis, Citibank, Heineken, Pantone, Pepsi, Ramada, Samsung and Sony. His work has been recognized by the American Business Awards, Clio Sports, Communication Arts, Effie Awards, Event Tech, Ex Awards, Graphis, IABB Mixx Awards, One Show, Pro Awards, Reggie Awards, New York Festivals and more.

questionnaire

What was your very first job? 

My first job in advertising was as a creative assistant at Grey NY.

Please describe, in your own words, what your job is and what work itentails.

SVP, Group Creative Director. I manage a variety of clients, including leading American Express and SAP. My job is to create, lead and inspire work that lives at the intersection of culture and technology. It includes developing integrated experiential campaigns that blends experience design, storytelling, content, social media, and traditional advertising often in partnership with properties such as the NBA, NFL, NHL, USTA, USGA, Coachella, Panorama and tradeshows.

How and when did you discover that the creative world was right for you?

Tell us how you got to where you are today. I’ve always been a creative but went to college for engineering. After that first year, I knew two things. I didn’t want a career that would involve math and physics daily. And that if I could eventually get a job where I could put my love for writing, art and creating things to use, I would be happy. After graduating with a Communications degree, I landed a job as a creative assistant at Grey Advertising. From there, I knew I was in the right place. My first bosses who were also the creators of School House Rock, a show I grew up loving. And since then, I’ve been lucky enough to write, art direct, invent things, and even put my architecture and engineering knowledge to use while building experiences.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

Inspiration is all around us, and easily accessible. I stay on top of all the trade pubs, follow a wide variety of people on social media that feed me daily nuggets of “Wow” across art, advertising, architecture, technology, inventing, music, and culture in general. I go to events like the VR Storytelling at the Tribeca Film Festival and find time to go to brand experiences by competitors. Momentum also brings in musicians, technologists and inventors to keep the sparks flowing. I also have two teenage boys who are always on the bleeding edge of what’s next in technology, social media and cultural trends.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

“You VS Sharapova” for American Express at the US Open. It was the first “active” VR experience and gave fans a chance to step into VR, rally with Maria Sharapova and then try and return her 100mph serve. When we launched this, no brand or gaming company had released anything that pushed the VR platform that far.

jury

SVP Global Creative Director | SIMON
Founder, Creative Director | SLANG INC.
Global Design Director | COTY PRESTIGE
Exec. Creative Director | PERIERA & O'DELL
VP Group Creative Director | DIGITASLBI
Chief Strategic Officer | VICE MEDIA
EVP Exec. Creative Director | BBDO
Creative Director | HEARST DIGITAL MEDIA
Creative Director | CARHARTT
Creative Director | ARITZIA
Creative Director | REFINERY29
Creative Director | GREY BEAUTY
Chief Engagement Officer | SAMSUNG
Director of Branded Content | MACY'S
VP Group CD | YOUNG & RUBICAM
Assoc. Creative Director | ARNOLD WW
Managing Director, CCO | HAVAS LIFE
ECD, Managing Partner | SID LEE
Exec. Creative Director | MCGARRYBOWEN
VP Brand Design | SYFY
Global Sr. Dir., VM | COLE HAAN
SVP Creative Director | DDB (AVEENO)
Exec. Creative Director | ANTHROPOLOGIE
SVP Global Creative Director | CREME LA MER
Global Digital Creative Director | L'OREAL
Sr. Dir of Creative Production | NIKE
Exec. Dir., Creative Studio | NARS COSMETCS
SVP Executive Producer | MCCANN
Exec. Creative Director | SELECT WORLD
Chief Creative Officer | THE FADER
VP CD | AUTHENTIC BRANDS GROUP
Exec. Dir. of Production | DAVID YURMAN
CCO | AVRETT FREE GINSBERG
Exec. Creative Director | SPRING STUDIOS
Exec. Creative Director | ARNOLD WW
Chairman | SCHOOL OF VISUAL ARTS
Creative Director | VAYNER MEDIA
Global Head of Design | CITIBANK
Sr. Manager, Interactive | TIMBERLAND
VP CD | HUDSON'S BAY, LORD&TAYLOR
Sr. Creative Director | UNDER ARMOUR
Chief Creative Officer | JACK MORTON
Creative Director | R/GA
ECD | FALLON NEW YORK
VP Creative Director | PUBLICIS
Exec. Creative Director | JWT
Exec. Creative Director | NICKELODEON
Assoc. Creative Director | R/GA
VP Global Creative | MICHAEL KORS
Head of Brand Design | WARBY PARKER
VP Brand CD | VH1 PRODUCTIONS
Creative Director
ECD, Global Product & Innovation | HUGE
VP Creative Marketing | XCEL BRANDS
SVP, Group Creative Director | MOMENTUM
Founder | MEKANISM
Creative Director
VP CD of Experiential Design | EDELMAN
Sr. Art Director | DROGA5
Digital Creative Director | NBC UNIVERSAL
Creative Director | SHOWTIME NETWORKS
Creative Innovation Lead | GOOGLE ZOO
Creative Director | AEROSOLES
Director of Innovation | MEDIACOM
Creative Director | NFL
Chief Creative Officer & Co-Founder | SID LEE
Creative Director | BACARDI GLOBAL BRANDS
Group Creative Director | MOTHER NEW YORK
VP Global Creative | ESTEE LAUDER / ADF
SVP Brand Creative | KATE SPADE
Chief Creative Officer | CARROT- VICE AGENCY
VP Creative Services | ALICE+OLIVIA
Design Dir., Global Brand Design | CONVERSE
Design Director | 360I
Chief Creative Officer | HUDSON ROUGE
Owner + Artistic Director | EPI
Sr. Art Director | BARON & BARON
Head of Global Creative Design | JO MALONE
Creative Services | HARRY WINSTON
Group CD | THE MARTIN AGENCY
ACD | THE CREATIVE GROUP, CONDE NAST
Dir. of Digital & Production | KENNETH COLE
Exec Creative Director | TIFFANY & CO
Creative Director | SHOPBOP
Creative & Brand Director | AMAZON FASHION
Artistic Director | EQUINOX
Founder, Creative Director | AIR PARIS
ACD | BERGDORF GOODMAN
VP Global Creative | ESTEE LAUDER / ORIGINS
Creative | AMAZON FASHION JAPAN
SVP, Creative Director | ARNOLD WW
Art Director | PAPER
Group Creative Director | RAZORFISH
Creative Director | EXPRESS
Co-Founder, CD | JOHANNES LEONARDO
Creative Director | BARTON F. GRAF
Partner | WALTON ISAACSON
VP Creative Director | MCCANN
Chief Production Officer | DDB
Founder | NR2154
Assoc. Creative Director | APPLE
VP Creative | MAYBELLINE
VP Group CD | MCCANN ERICKSON