Pete Johnson is the Executive Creative Director of Nickelodeon Creative Advertising (NCA). Prior to creating NCA, Pete was the Group Creative Director on the General Mills Youth business for Saatchi & Saatchi. And before that, he was the Creative Director of the On-Air department for Cartoon Network. Pete got his start as an NBC Page at 30 Rock. Pete and his siblings own a dairy farm called Hacienda La Chima in the Andes of Ecuador. It’s been in his family for over 100 years. Pete lives in Brooklyn with his wife and 3 children.