Mai NOZOE

VP Creative Services | ALICE+OLIVIA

Mai Nozoe is Vice President of Creative Services for alice + olivia.  She joined the company to develop their first in house creative department.  Prior to her current role, Mai Nozoe served as the first Vice President of Creative Operation for Moda Operandi where she was responsible for developing their first branding print campaign and global photo studio operations.  Between 2005-2012, Mai Nozoe was responsible for developing the first in house creative department at Michael Kors. Through her experience, Mai has had the opportunity of working with talents including Mario Testino, Nick Knight, Enrique Badulescu, Laspata Decaro, and Ruven Afanador.

questionnaire

What was your very first job?

My first job after college was working in house in the Marketing Department at Tiffany & Co.  While I was in college, I also worked in retail to understand firsthand how people chose to buy into lifestyle and luxury accessories. 

Please describe, in your own words, what your job is and what work it entails.

As the Vice President of Creative Services at alice + olivia, I oversee all creative branding and global image direction from concept to execution. This includes the supervision of photography, videography, casting, styling, advertising, art direction, design, and production of brand collateral and website.  

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I grew up in a creative family. My mother was involved in the visual arts, and in my teenage years, my father was in the movie business. My aunts and uncles all worked in costume design, music composition, and production for modern Shakespearean theater in Japan.  Having grown up surrounded by creatives, my cousins and I would develop our own creative projects by redesigning magazine covers and developing theatrical pieces to present at our family gatherings.  In my first job, when I was invited to participate in a  photoshoot, I knew it was exactly what I wanted to do. It felt natural and took me back to what we did growing up.  It’s funny how the first idea of ‘play’ ultimately became a ‘vocation.’ 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Inspiration comes from everywhere –  travel, photography, architecture, books, films, art, and people on the streets. 

At work, my constant source of inspiration are the fashion designers that develop a new collection every season,  the established photographers that introduce me into their different visions of reality, and the young people joining our company that keeps us on our toes with their take on creative taste and social  media. 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

Regardless of whether a campaign image runs in Times Square or seen as a small post on social media, each photo / video shoot is its own baby and I appreciate the opportunity to have developed them with a group of talent. It’s not the commercial recognition of a campaign, but all of the effort that you put into it together as a team that makes it successful.

jury

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Exec. Creative Director | PERIERA & O'DELL
VP Group Creative Director | DIGITASLBI
Chief Strategic Officer | VICE MEDIA
EVP Exec. Creative Director | BBDO
Creative Director | CONDE NAST
Creative Director | HEARST DIGITAL MEDIA
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Creative Director | ARITZIA
Creative Director | REFINERY29
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Director of Branded Content | MACY'S
VP Group CD | YOUNG & RUBICAM
Dir. of Creative Operations | DROGA5
Assoc. Creative Director | ARNOLD WW
Managing Director, CCO | HAVAS LIFE
ECD, Managing Partner | SID LEE
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VP Brand Design | SYFY
SVP Creative Director | DDB (AVEENO)
Exec. Creative Director | ANTHROPOLOGIE
SVP Global Creative Director | CREME LA MER
Global Digital Creative Director | KIEHL'S
Sr. Dir of Creative Production | NIKE
Exec. Dir., Creative Studio | NARS COSMETCS
SVP Executive Producer | MCCANN
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Chief Creative Officer | THE FADER
VP CD | AUTHENTIC BRANDS GROUP
Exec. Dir. of Production | DAVID YURMAN
CCO | AVRETT FREE GINSBERG
Head of Visual Design | AMAZON
Exec. Creative Director | SPRING STUDIOS
Exec. Creative Director | ARNOLD WW
Chairman | SCHOOL OF VISUAL ARTS
Creative Director | VAYNER MEDIA
Global Head of Design | CITIBANK
Creative Director | TJ MAXX
VP Brand Marketing | CHOBANI
Sr. Manager, Interactive | TIMBERLAND
VP CD | HUDSON'S BAY, LORD&TAYLOR
Sr. Creative Director | UNDER ARMOUR
Chief Creative Officer | JACK MORTON
Creative Director | R/GA
ECD | FALLON NEW YORK
VP Creative Director | PUBLICIS
Exec. Creative Director | JWT
Exec. Creative Director | NICKELODEON
Assoc. Creative Director | R/GA
VP Global Creative | MICHAEL KORS
Head of Brand Design | WARBY PARKER
VP Brand CD | VH1
Creative Director
ECD, Global Product & Innovation | HUGE
VP Creative Marketing | XCEL BRANDS
SVP, Group Creative Director | MOMENTUM
Founder | MEKANISM
Creative Director
VP CD of Experiential Design | EDELMAN
Sr. Art Director | DROGA5
Digital Creative Director | NBCUNIVERSAL
Creative Director | SHOWTIME NETWORKS
Creative Innovation Lead | GOOGLE ZOO
Creative Director | AEROSOLES
Director of Innovation | MEDIACOM
Creative Director | NFL
Chief Creative Officer & Co-Founder | SID LEE
Group Creative Director | MOTHER NEW YORK
VP Global Creative | ESTEE LAUDER / ADF
SVP Brand Creative | KATE SPADE
Chief Creative Officer | CARROT- VICE AGENCY
VP Creative Services | ALICE+OLIVIA
Design Dir., Global Brand Design | CONVERSE
Design Director | 360I
Chief Creative Officer | HUDSON ROUGE
Owner + Artistic Director | EPI
Sr. Art Director | BARON & BARON
Head of Global Creative Design | JO MALONE
Creative Services | HARRY WINSTON
Group CD | THE MARTIN AGENCY
ACD | THE CREATIVE GROUP, CONDE NAST
Dir. of Digital and Print Prod. | KENNETH COLE
Partner | THE PUB
Exec Creative Director | TIFFANY & CO
Creative Director | SHOPBOP
Artistic Director | EQUINOX
Founder, Creative Director | AIR PARIS
ACD | BERGDORF GOODMAN
SVP ECD | LAIRD + PARTNERS
Creative | AMAZON FASHION JAPAN
SVP, Creative Director | ARNOLD WW
Art Director | PAPER
Group Creative Director | RAZORFISH
Photo Director | T MAGAZINE
Creative Director | EXPRESS
Co-Founder, CD | JOHANNES LEONARDO
Creative Director | BARTON F. GRAF
Partner | WALTON ISAACSON
Sr. Social Media Strategist | ADIDAS
VP Creative Director | MCCANN
Chief Production Officer | DDB
Founder | NR2154
Creative Director | APPLE
Chief Creative Officer | SAPIENTRAZORFISH
VP Creative | MAYBELLINE
VP Group CD | MCCANN ERICKSON