Lisa GRALNEK

VP Brand Marketing | CHOBANI

As Chobani’s Vice President of Brand Marketing focused on emerging product platforms, Lisa is charged with driving growth through innovation for America’s No. 1–selling Greek Yogurt brand, recently recognized by Fast Company as one of the top 10 most innovative companies in the world. More recently prior to Chobani, Lisa headed up US marketing at online print and design company moo.com based in Boston.

Lisa began her career in the fashion world – first as a Producer and Art Buyer working with fashion and entertainment brands from David Yurman to Britney Spears –and later as a Talent Agent managing a top-tiered roster of photographers, stylists, and set designers worldwide. Before completigettingng her her MBA from at INSEAD, Lisa wasworked in Paris and New York City, as a Photo Producer and Art Buyer leading work for for iconic fashion and entertainment brands likesuch as David Yurman, Talk Magazine and Britney Spears, and later among others – before becoming a Talent Agent representing a top-tiered roster of international fashion managed global photographers, stylists and set designers. Lisa holds a BA in Political Science and French from Bates College.

questionnaire

What was your very first job? 

Production Assistant at Art Partner Paris. And a Flower Shop girl pre-college.  

Please describe, in your own words, what your job is and what work it entails. 

I’m the Vice President of Brand Marketing at Chobani. Working at a fast-growing, founder-led company that operates in a highly competitive and dynamic category means that no two days are alike. At a high-level -- my job consists of working cross-functionally with partners throughout the organization to define our business goals, bring the best products to market, and ensure that we’re reaching consumers in meaningful ways to continue to grow the brand and expand our share of yogurt consumption. More nitty-gritty – it means, tasting new food, reviewing profit margins, analyzing data, building presentation slides, running consumer testing, and much more.  

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I think I have always lived in the so-called creative world. I grew up in LA going from contemporary art gallery to artist studio most of my childhood, while also spending a lot of time making art myself and exploring nature. The professional ‘creative world’ however I got access to when I entered the fashion world and began learning about the business of creativity more. As for the train of events that led me to today—I guess what I can say is that it’s been a journey- one fueled by intellectual curiousity, a willingness to take risks, and what is probably an unhealthy dose of impatience.  

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I believe there is inspiration all around us always – in books, people, art, nature, architecture and more. I’ve also learned that it in places where ‘culture’ in the high-brow sense isn’t always as available, nature can be the greatest proxy with a message that is always fresh and relevant especially in times like these. 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

There would be two: the first would be the branding of David Yurman and first campaigns that set the brand on track to becoming the iconic American jewelry brand it is today; the second would be the design and implementation of highly complex global change-management program that allowed one of the adidas brands to deliver more meaningful innovation to market 3x faster than before.

jury

SVP Global Creative Director | SIMON
Founder, Creative Director | SLANG INC.
Global Design Director | COTY PRESTIGE
Exec. Creative Director | PERIERA & O'DELL
VP Group Creative Director | DIGITASLBI
Chief Strategic Officer | VICE MEDIA
EVP Exec. Creative Director | BBDO
Creative Director | CONDE NAST
Creative Director | HEARST DIGITAL MEDIA
Creative Director | CARHARTT
Creative Director | ARITZIA
Creative Director | REFINERY29
Creative Director | GREY BEAUTY
Chief Engagement Officer | SAMSUNG
Director of Branded Content | MACY'S
VP Group CD | YOUNG & RUBICAM
Dir. of Creative Operations | DROGA5
Assoc. Creative Director | ARNOLD WW
Managing Director, CCO | HAVAS LIFE
ECD, Managing Partner | SID LEE
Exec. Creative Director | MCGARRYBOWEN
VP Brand Design | SYFY
SVP Creative Director | DDB (AVEENO)
Exec. Creative Director | ANTHROPOLOGIE
SVP Global Creative Director | CREME LA MER
Global Digital Creative Director | KIEHL'S
Sr. Dir of Creative Production | NIKE
Exec. Dir., Creative Studio | NARS COSMETCS
SVP Executive Producer | MCCANN
Exec. Creative Director | SELECT WORLD
Chief Creative Officer | THE FADER
VP CD | AUTHENTIC BRANDS GROUP
Exec. Dir. of Production | DAVID YURMAN
CCO | AVRETT FREE GINSBERG
Head of Visual Design | AMAZON
Exec. Creative Director | SPRING STUDIOS
Exec. Creative Director | ARNOLD WW
Chairman | SCHOOL OF VISUAL ARTS
Creative Director | VAYNER MEDIA
Global Head of Design | CITIBANK
Creative Director | TJ MAXX
VP Brand Marketing | CHOBANI
Sr. Manager, Interactive | TIMBERLAND
VP CD | HUDSON'S BAY, LORD&TAYLOR
Sr. Creative Director | UNDER ARMOUR
Chief Creative Officer | JACK MORTON
Creative Director | R/GA
ECD | FALLON NEW YORK
VP Creative Director | PUBLICIS
Exec. Creative Director | JWT
Exec. Creative Director | NICKELODEON
Assoc. Creative Director | R/GA
VP Global Creative | MICHAEL KORS
Head of Brand Design | WARBY PARKER
VP Brand CD | VH1
Creative Director
ECD, Global Product & Innovation | HUGE
VP Creative Marketing | XCEL BRANDS
SVP, Group Creative Director | MOMENTUM
Founder | MEKANISM
Creative Director
VP CD of Experiential Design | EDELMAN
Sr. Art Director | DROGA5
Digital Creative Director | NBCUNIVERSAL
Creative Director | SHOWTIME NETWORKS
Creative Innovation Lead | GOOGLE ZOO
Creative Director | AEROSOLES
Director of Innovation | MEDIACOM
Creative Director | NFL
Chief Creative Officer & Co-Founder | SID LEE
Group Creative Director | MOTHER NEW YORK
VP Global Creative | ESTEE LAUDER / ADF
SVP Brand Creative | KATE SPADE
Chief Creative Officer | CARROT- VICE AGENCY
VP Creative Services | ALICE+OLIVIA
Design Dir., Global Brand Design | CONVERSE
Design Director | 360I
Chief Creative Officer | HUDSON ROUGE
Owner + Artistic Director | EPI
Sr. Art Director | BARON & BARON
Head of Global Creative Design | JO MALONE
Creative Services | HARRY WINSTON
Group CD | THE MARTIN AGENCY
ACD | THE CREATIVE GROUP, CONDE NAST
Dir. of Digital and Print Prod. | KENNETH COLE
Partner | THE PUB
Exec Creative Director | TIFFANY & CO
Creative Director | SHOPBOP
Artistic Director | EQUINOX
Founder, Creative Director | AIR PARIS
ACD | BERGDORF GOODMAN
SVP ECD | LAIRD + PARTNERS
Creative | AMAZON FASHION JAPAN
SVP, Creative Director | ARNOLD WW
Art Director | PAPER
Group Creative Director | RAZORFISH
Photo Director | T MAGAZINE
Creative Director | EXPRESS
Co-Founder, CD | JOHANNES LEONARDO
Creative Director | BARTON F. GRAF
Partner | WALTON ISAACSON
Sr. Social Media Strategist | ADIDAS
VP Creative Director | MCCANN
Chief Production Officer | DDB
Founder | NR2154
Creative Director | APPLE
Chief Creative Officer | SAPIENTRAZORFISH
VP Creative | MAYBELLINE
VP Group CD | MCCANN ERICKSON