Klitos TEKLOS

Founder, Creative Director | AIR PARIS

Klitos Teklos is the Creative Director of Air Paris in New York, and the creative mind behind iconic and successful global campaigns for clients such as Kate Moss, Jil Sander, Longchamp, Want Les Essentiels, Guess, Coty and LVMH. His previous advertising experience includes campaigns for luxury fashion brands such as Valentino, Brioni and Calvin Klein. His editorial experience includes serving as the creative director of cutting edge Surface Magazine in the early 2000s and Vogue Magazine, where he currently contributes as guest Creative Director for international editions. He credits his multicultural sensibility for his aesthetic and influences - born and raised on the island of Cyprus, working with Paris and Shanghai (where the agency's two other offices are) and living in New York for the last 17 years.  // @klitosteklos

questionnaire

What was your very first job? 

Assistant curator of the international typographic exhibit at the United Nations and multimedia artist in collaboration with concept-hub futureflair for the French Biennial.

Please describe, in your own words, what your job is and what work it entails. 

As the Creative Director of Air Paris, I'm responsible to lead the creative strategy and development of existing and new business. We are a full service, brand development agency so every campaign is a 360-degree multi-platform activation that includes conceptual strategy and all elements of production to final delivery and continued engagement. Daily work ranges from creating still and moving image, branding and collateral design, packaging and retail space, custom digital and social brand content.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I was drawn to the creative world since childhood. I started drawing and painting lessons at the age of 6. I discovered graphic design through my art teacher because she saw that I loved the idea of communication and designing messages. It wasn't until I went to study at Pratt that I discovered art direction as a way to combine all the things I loved into one: the synergy of coming up with a concept and translating it into a sensorial experience across many platforms. I’ve had an enormous passion for it ever since, it just made sense.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I'm obsessed with the idea of progress and evolution. As a hybrid of a European New Yorker I try to be constantly exposed to new ideas, whether it's from observing people on the street, traveling or looking at art, design, film, fashion and architecture. I'm also fascinated by technology which keeps me constantly energized with what's next. There is no specific formula to my inspiration; most of the time, it's instinctive and can come from anything. 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

You can never pick one of your children as the best one, there is too much effort, time, thinking, pride and passion that goes into each project to credit some over others. A success for each client is a showcase of success for us so I always find something that I love and obsess about a project, whether it’s the newness and creativity we bring to it or a sense of disruption in its category. I also love projects that are either a complete match to my personal aesthetics or the complete opposite! As an eternal optimist I prefer to challenge my limits than limit my challenges.

jury

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Chief Creative Officer & Co-Founder | SID LEE
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Head of Global Creative Design | JO MALONE
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ACD | THE CREATIVE GROUP, CONDE NAST
Dir. of Digital and Print Prod. | KENNETH COLE
Partner | THE PUB
Exec Creative Director | TIFFANY & CO
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Artistic Director | EQUINOX
Founder, Creative Director | AIR PARIS
ACD | BERGDORF GOODMAN
SVP ECD | LAIRD + PARTNERS
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Art Director | PAPER
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Co-Founder, CD | JOHANNES LEONARDO
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Partner | WALTON ISAACSON
Sr. Social Media Strategist | ADIDAS
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Chief Creative Officer | SAPIENTRAZORFISH
VP Creative | MAYBELLINE
VP Group CD | MCCANN ERICKSON