Jenny AWASANO

VP Group Creative Director | DIGITASLBI

Jenny is VP Group Creative Director at DigitasLBi, where she conceives innovative campaigns for American Express, Izze Fusions, Ad Council, Whole Foods, Charity Water, and more. A 15-year industry veteran, Jenny has a track record of creating breakthrough campaigns across social, digital and beyond. She was part of the original crew that developed Small Business Saturday for American Express, which was named one of AdAge’s Top Campaigns of the 21st Century, sanctioned by Congress, and honored with two Cannes Lions Grand Prix awards. Her creative direction has also garnered Effies, Shortys, Webbys, OMMAs, LIAs, ADWEEK, and IAB Mixx. Jenny’s recent contribution to the Stoli Vodka website was selected as a Communication Arts Webpick of the Day. A fierce women’s right advocate and part-time animal rescuer, Jenny lives in Brooklyn with her husband and son.

questionnaire

What was your very first job?

In my eagerness to save enough cash to move to NYC from the suburbs of Seattle, I lied my way into a job at local dry cleaners when I was 14.

Please describe, in your own words, what your job is and what work it entails.

VP, Group Creative Director at DigitasLBi. I work with an amazingly talented team to come up with breakthrough campaigns that hook people in social/digital and beyond. And I’m usually the one who volunteers to corral the 2am Seamless order.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

Unlike many of my colleagues who knew they wanted to be in this industry, I fell into it unwittingly. I was working at Oxford University Press as a textbook editor and was bored out of my mind. A headhunter suggested I might like advertising. At the time, I’d never even heard of copywriting. But within a few weeks I was doing it. And I was hooked. The creativity. The comradery. The craziness.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

All the usual suspects. Art. Music. Film. Activism. Mark Gormley. Cats. Jeff Goldblum. And whatever weird stuff my 9-year-old son digs up on the Internet.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The project I’m most proud of happens to be my most widely recognized. Small Business Saturday. At last count, I think at least 7 out of 10 people in the US were aware of the day! My parents had a food truck before it was cool so I know how hard small business owners work and how important they are to local communities. 

jury

SVP Global Creative Director | SIMON
Founder, Creative Director | SLANG INC.
Global Design Director | COTY PRESTIGE
Exec. Creative Director | PERIERA & O'DELL
VP Group Creative Director | DIGITASLBI
Chief Strategic Officer | VICE MEDIA
EVP Exec. Creative Director | BBDO
Creative Director | CONDE NAST
Creative Director | HEARST DIGITAL MEDIA
Creative Director | CARHARTT
Creative Director | ARITZIA
Creative Director | REFINERY29
Creative Director | GREY BEAUTY
Chief Engagement Officer | SAMSUNG
Director of Branded Content | MACY'S
VP Group CD | YOUNG & RUBICAM
Dir. of Creative Operations | DROGA5
Assoc. Creative Director | ARNOLD WW
Managing Director, CCO | HAVAS LIFE
ECD, Managing Partner | SID LEE
Exec. Creative Director | MCGARRYBOWEN
VP Brand Design | SYFY
SVP Creative Director | DDB (AVEENO)
Exec. Creative Director | ANTHROPOLOGIE
SVP Global Creative Director | CREME LA MER
Global Digital Creative Director | KIEHL'S
Sr. Dir of Creative Production | NIKE
Exec. Dir., Creative Studio | NARS COSMETCS
SVP Executive Producer | MCCANN
Exec. Creative Director | SELECT WORLD
Chief Creative Officer | THE FADER
VP CD | AUTHENTIC BRANDS GROUP
Exec. Dir. of Production | DAVID YURMAN
CCO | AVRETT FREE GINSBERG
Head of Visual Design | AMAZON
Exec. Creative Director | SPRING STUDIOS
Exec. Creative Director | ARNOLD WW
Chairman | SCHOOL OF VISUAL ARTS
Creative Director | VAYNER MEDIA
Global Head of Design | CITIBANK
Creative Director | TJ MAXX
VP Brand Marketing | CHOBANI
Sr. Manager, Interactive | TIMBERLAND
VP CD | HUDSON'S BAY, LORD&TAYLOR
Sr. Creative Director | UNDER ARMOUR
Chief Creative Officer | JACK MORTON
Creative Director | R/GA
ECD | FALLON NEW YORK
VP Creative Director | PUBLICIS
Exec. Creative Director | JWT
Exec. Creative Director | NICKELODEON
Assoc. Creative Director | R/GA
VP Global Creative | MICHAEL KORS
Head of Brand Design | WARBY PARKER
VP Brand CD | VH1
Creative Director
ECD, Global Product & Innovation | HUGE
VP Creative Marketing | XCEL BRANDS
SVP, Group Creative Director | MOMENTUM
Founder | MEKANISM
Creative Director
VP CD of Experiential Design | EDELMAN
Sr. Art Director | DROGA5
Digital Creative Director | NBCUNIVERSAL
Creative Director | SHOWTIME NETWORKS
Creative Innovation Lead | GOOGLE ZOO
Creative Director | AEROSOLES
Director of Innovation | MEDIACOM
Creative Director | NFL
Chief Creative Officer & Co-Founder | SID LEE
Group Creative Director | MOTHER NEW YORK
VP Global Creative | ESTEE LAUDER / ADF
SVP Brand Creative | KATE SPADE
Chief Creative Officer | CARROT- VICE AGENCY
VP Creative Services | ALICE+OLIVIA
Design Dir., Global Brand Design | CONVERSE
Design Director | 360I
Chief Creative Officer | HUDSON ROUGE
Owner + Artistic Director | EPI
Sr. Art Director | BARON & BARON
Head of Global Creative Design | JO MALONE
Creative Services | HARRY WINSTON
Group CD | THE MARTIN AGENCY
ACD | THE CREATIVE GROUP, CONDE NAST
Dir. of Digital and Print Prod. | KENNETH COLE
Partner | THE PUB
Exec Creative Director | TIFFANY & CO
Creative Director | SHOPBOP
Artistic Director | EQUINOX
Founder, Creative Director | AIR PARIS
ACD | BERGDORF GOODMAN
SVP ECD | LAIRD + PARTNERS
Creative | AMAZON FASHION JAPAN
SVP, Creative Director | ARNOLD WW
Art Director | PAPER
Group Creative Director | RAZORFISH
Photo Director | T MAGAZINE
Creative Director | EXPRESS
Co-Founder, CD | JOHANNES LEONARDO
Creative Director | BARTON F. GRAF
Partner | WALTON ISAACSON
Sr. Social Media Strategist | ADIDAS
VP Creative Director | MCCANN
Chief Production Officer | DDB
Founder | NR2154
Creative Director | APPLE
Chief Creative Officer | SAPIENTRAZORFISH
VP Creative | MAYBELLINE
VP Group CD | MCCANN ERICKSON