Gustaf Törling is the Vice President of Global Creative at The Estee Lauder Companies, Origins . He has more than 15 years of experience in the fashion industry and with beauty and luxury brands. A range of assignments has taken him to Milan, London, Stockholm, New York and Los Angeles. In his current role, Mr. Törling oversees and directs all visual representations for the brand. He is the driving force behind the evolution of the Origins image and design. As a creative director, Mr. Törling is known for his kaleidoscopic outlook encompassing strategy, impactful images and beautiful design. Prior to his current position, he was the Executive Creative Director at SelectNY. In 2008, he founded Firma Gustaf Törling, serving as creative director within premium branding, fashion/luxury and the entertainment industry, and before that he combined his expertise in creative direction with his business acumen in his role as Associate Creative Director at Lloyd (+Co). An avid musician, he is a singer/songwriter, writing and performing music as yet another outlet for his creativity. He studied Graphic Design and Communication at the London Institute and currently resides with his wife and daughter in New York City.