Enrique MOSQUEDA

Group Creative Director | MOTHER NEW YORK

Enrique Mosqueda is a Group Creative Director at Mother New York leading accounts like Target, Calvin Klein, No7, as well as new business pitches.

Mosqueda began his career at Wieden+Kennedy (Portland and New York) where he worked with clients such as Microsoft and Calvin Klein. He later created advertising campaigns and brand identities for Banana Republic and HP accounts at Goodby, Silverstein & Partners (San Francisco). Mosqueda went on to to visually revamp the global P&G's Olay account as Group Creative Director at Saatchi & Saatchi (London).

After Saatchi & Saatchi, Mosqueda headed to New York and freelanced as a Creative and Art Director for a variety of agencies including JWT, Grey, McCann, Ogilvy and Y&R. His expertise spans publishing, branding, e-commerce, digital/traditional marketing and advertising. Outside of advertising, Mosqueda has designed magazines and corporate identities, styled models, and created a men’s clothing line, which showed during New York Fashion Week.

questionnaire

What was your very first job?

Wieden+Kennedy was my first industry gig and they basically hired me off the streets of Portland. I started out as an assistant to the design studio and made my way up to the creative department.

Please describe, in your own words, what your job is and what work it entails.

My job is to connect brands with consumers. Ultimately, I am responsible for making creative work that will influence culture and move the customer. I am ambidextrous in the sense that I can work on everything from identity and visual language to brand experiences, film content, imagery and e-commerce.

How and when did you discover that the creative world was right for you? Tell us how you got to where you are today.

I’ve tried a lot of different things and continue to do so. I believe that there is no “right path” – mine has included styling, fashion design and graphic design.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I think it depends a lot on what moves you or influences you. For me, it’s a lot of Instagram… that usually gets into other accounts and leads me to new avenues.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

It’s always the latest one no matter what. My latest is Victoria Beckham x Target. It was the first project that allowed me to work closely with editorial partners and a designer to create seamless organic content and editorial stories.

jury

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