Dov ZMOOD

VP Group CD | MCCANN ERICKSON

Dov was raised in Melbourne, Australia and graduated from Business School at Monash University. He would go on to study creative advertising at London's D&AD Advertising School. He was then recruited by Saatchi & Saatchi where he contributed to campaigns for Visa, Club 18-30, and the NSPCC. He returned to Australia in 2001 joining J. Walter Thompson where he produced ads for Ford, The Red Cross, Disney and Blockbuster. In 2002 Dov moved to New York and helped launch the Nextel brand nationally at the now defunct TBWA\Chiat Day\Tequila (you make the connection). He then enjoyed stints at FCB and R\GA working on a variety of technology accounts including HP and Nokia. In 2007 Dov joined Ogilvy & Mather where he would spend five years creating successful campaigns for Cisco, IBM and American Express. He's currently at McCann New York where he works on brands like Nestlé, The United States Army, State Street Global Advisors and Choice Hotels (sometimes all in the same day. No, really.) 

questionnaire

What was your very first job? 

I walked dogs in Manhattan as I awaited my work visa. The walking part was fine. Cleaning Rottweiler shit (among other breeds), not so much.

Please describe, in your own words, what your job is and what work it entails. 

I am a VP, Group Creative Director at McCann, New York. I manage the United States Army and New York Lottery accounts. We develop advertising concepts that can be applied to any/all mediums.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

After receiving my business degree in Australia, I decided not to pursue a career in business. Instead, I travelled—indefinitely. In London I fell in love with advertising. The commercials were so funny or raw or simple. The need to be creative yet immediate really appealed to me, so I and applied for a scholarship at the D&AD and got in. The rest, as they say, is history.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I just try to pay attention to the world around me. Nuances mainly. What people say and how they say it. How they react and what is and is not considered appropriate under certain circumstances. These become the accepted norms that can be manipulated to create something memorable.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I loved working on a project called “Broken Night”. Nikon wanted to show off the image quality of its new D800 HDSLR camera. But rather than launching a traditional ad campaign, we created a short film shot entirely on the D800. It was a horror film (so we could prove the camera could make anything beautiful) and we had the privilege of working with renowned writer, Guillermo Arriaga and two-time Academy award winning cinematographer, Janusz Kaminski. The film did pretty well at the advertising award shows but the greatest success came from its official selection into the Sundance Film Festival. Those folks didn’t know the film was a subtly branded piece of content shot using the D800. They selected it based on its merits as a film and that was incredibly gratifying. 

jury

SVP Global Creative Director | SIMON
Founder, Creative Director | SLANG INC.
Global Design Director | COTY PRESTIGE
Exec. Creative Director | PERIERA & O'DELL
VP Group Creative Director | DIGITASLBI
Chief Strategic Officer | VICE MEDIA
EVP Exec. Creative Director | BBDO
Creative Director | CONDE NAST
Creative Director | HEARST DIGITAL MEDIA
Creative Director | CARHARTT
Creative Director | ARITZIA
Creative Director | REFINERY29
Creative Director | GREY BEAUTY
Chief Engagement Officer | SAMSUNG
Director of Branded Content | MACY'S
VP Group CD | YOUNG & RUBICAM
Dir. of Creative Operations | DROGA5
Assoc. Creative Director | ARNOLD WW
Managing Director, CCO | HAVAS LIFE
ECD, Managing Partner | SID LEE
Exec. Creative Director | MCGARRYBOWEN
VP Brand Design | SYFY
SVP Creative Director | DDB (AVEENO)
Exec. Creative Director | ANTHROPOLOGIE
SVP Global Creative Director | CREME LA MER
Global Digital Creative Director | KIEHL'S
Sr. Dir of Creative Production | NIKE
Exec. Dir., Creative Studio | NARS COSMETCS
SVP Executive Producer | MCCANN
Exec. Creative Director | SELECT WORLD
Chief Creative Officer | THE FADER
VP CD | AUTHENTIC BRANDS GROUP
Exec. Dir. of Production | DAVID YURMAN
CCO | AVRETT FREE GINSBERG
Head of Visual Design | AMAZON
Exec. Creative Director | SPRING STUDIOS
Exec. Creative Director | ARNOLD WW
Chairman | SCHOOL OF VISUAL ARTS
Creative Director | VAYNER MEDIA
Global Head of Design | CITIBANK
Creative Director | TJ MAXX
VP Brand Marketing | CHOBANI
Sr. Manager, Interactive | TIMBERLAND
VP CD | HUDSON'S BAY, LORD&TAYLOR
Sr. Creative Director | UNDER ARMOUR
Chief Creative Officer | JACK MORTON
Creative Director | R/GA
ECD | FALLON NEW YORK
VP Creative Director | PUBLICIS
Exec. Creative Director | JWT
Exec. Creative Director | NICKELODEON
Assoc. Creative Director | R/GA
VP Global Creative | MICHAEL KORS
Head of Brand Design | WARBY PARKER
VP Brand CD | VH1
Creative Director
ECD, Global Product & Innovation | HUGE
VP Creative Marketing | XCEL BRANDS
SVP, Group Creative Director | MOMENTUM
Founder | MEKANISM
Creative Director
VP CD of Experiential Design | EDELMAN
Sr. Art Director | DROGA5
Digital Creative Director | NBCUNIVERSAL
Creative Director | SHOWTIME NETWORKS
Creative Innovation Lead | GOOGLE ZOO
Creative Director | AEROSOLES
Director of Innovation | MEDIACOM
Creative Director | NFL
Chief Creative Officer & Co-Founder | SID LEE
Group Creative Director | MOTHER NEW YORK
VP Global Creative | ESTEE LAUDER / ADF
SVP Brand Creative | KATE SPADE
Chief Creative Officer | CARROT- VICE AGENCY
VP Creative Services | ALICE+OLIVIA
Design Dir., Global Brand Design | CONVERSE
Design Director | 360I
Chief Creative Officer | HUDSON ROUGE
Owner + Artistic Director | EPI
Sr. Art Director | BARON & BARON
Head of Global Creative Design | JO MALONE
Creative Services | HARRY WINSTON
Group CD | THE MARTIN AGENCY
ACD | THE CREATIVE GROUP, CONDE NAST
Dir. of Digital and Print Prod. | KENNETH COLE
Partner | THE PUB
Exec Creative Director | TIFFANY & CO
Creative Director | SHOPBOP
Artistic Director | EQUINOX
Founder, Creative Director | AIR PARIS
ACD | BERGDORF GOODMAN
SVP ECD | LAIRD + PARTNERS
Creative | AMAZON FASHION JAPAN
SVP, Creative Director | ARNOLD WW
Art Director | PAPER
Group Creative Director | RAZORFISH
Photo Director | T MAGAZINE
Creative Director | EXPRESS
Co-Founder, CD | JOHANNES LEONARDO
Creative Director | BARTON F. GRAF
Partner | WALTON ISAACSON
Sr. Social Media Strategist | ADIDAS
VP Creative Director | MCCANN
Chief Production Officer | DDB
Founder | NR2154
Creative Director | APPLE
Chief Creative Officer | SAPIENTRAZORFISH
VP Creative | MAYBELLINE
VP Group CD | MCCANN ERICKSON