Cedric MURAC

VP Global Creative | ESTEE LAUDER / ADF

Parisian by birth, New Yorker by adoption, and one-time Rio resident, Cedric Murac has been working in advertising for more than 15 years, specializing in the fashion, beauty, and luxury sectors.

He learned his craft in Paris, collaborating with the most prestigious advertising agencies : 133Lux, BETC Luxe, Mademoiselle Noi...He has signed countless successful campaigns for the likes of Paco Rabanne (One Million, Invictus), Carolina Herrera, Louis Vuitton, Balmain, Lancel, Biotherm, Jimmy Choo, Lanvin, Lacoste and many more.

In his current role, Vice President of Global Creative at Aramis and Designer Fragrances, Estee Lauder Companies in New York City, he is responsible for the creative direction for the beauty and fragrance campaigns for the global brands : Michael Kors, Tory Burch, Zegna, DKNY, Tommy Hilfiger & Aramis. Cedric furthered his vision by working with some of the worlds' most sought-after photographers and directors, including Patrick Demarchelier, Mario Testino, Gordon Von Steiner, Solve Sundsbo, Gregory Harris, Peter Lindbergh, Karim Sadli. This image enthusiast’s creative eye and bubbling energy also drove him to teach design and visual communication at the School of Applied Arts, where he shared his motto: “no form without substance”, and how to weave a narrative into each creation.

questionnaire

What was your very first job?

I was an assistant art director at BETC, an advertising agency in Paris. It was a happy place for me to start, one of the most creative and stimulating environment I had the pleasure to be part of. I was working long hours, but I did not care. I remember being eager to learn, proud, excited and mostly grateful I was entering a field that I was fascinated with and one I really Loved.

Please describe, in your own words, what your job is and what work it entails.

I am the creative vision for the beauty and fragrance campaigns for Aramis and designer Fragrances at Estee Lauder Companies.  I am responsible for creating and sustaining brand identity for 7 unique global brands, all with very different esthetics and brand point of views. I also manage an amazing team of 30 creative professionals that bring these concepts to life. 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today?

I believe that creativity is something you are born with. Some people are lucky enough to get to train that inner creativity. And I believe it is a never-ending process, at least it is for me. I was always curious, open to new experiences. I think that is a critical component of my creative thinking. I do not recollect a singular moment in life that made me realize the creative world was right for me, but I can list many moments that reminded me I needed a different perspective, that I wasn’t satisfied enough, that I wasn’t ready to settle. I love Paris with all my heart, but I decided to move to NYC to get a new angle, to be surrounded by different people. Teaching in art school was an extremely rewarding experience for me, defying expectations, guiding my students and sharing my experience with them only reminded myself I was lucky enough to be doing something that sincerely belonged to me.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Inspiration comes from everything you make contact with, over the course of your life. Experiences become part of the process : pop culture, travels, personal memories, my circle of friends and so on. From old school advertising to the power of digital and social media, I like experimenting, mixing classical disciplines, arts and visuals innovations.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry "success," what would it be?

I like to believe that everything I am currently working on has the potential to be my best piece of work. I do not have a project I am most proud of because, in a way, I am extremely proud and unsatisfied with all of them. You can always do better, I firmly believe in this attitude. It keeps me interested and motivated. Ultimately what I am most proud of is to mentor and guide my team, and see people around me growing and succeed.

jury

SVP Global Creative Director | SIMON
Founder, Creative Director | SLANG INC.
Global Design Director | COTY PRESTIGE
Exec. Creative Director | PERIERA & O'DELL
VP Group Creative Director | DIGITASLBI
Chief Strategic Officer | VICE MEDIA
EVP Exec. Creative Director | BBDO
Creative Director | CONDE NAST
Creative Director | HEARST DIGITAL MEDIA
Creative Director | CARHARTT
Creative Director | ARITZIA
Creative Director | REFINERY29
Creative Director | GREY BEAUTY
Chief Engagement Officer | SAMSUNG
Director of Branded Content | MACY'S
VP Group CD | YOUNG & RUBICAM
Dir. of Creative Operations | DROGA5
Assoc. Creative Director | ARNOLD WW
Managing Director, CCO | HAVAS LIFE
ECD, Managing Partner | SID LEE
Exec. Creative Director | MCGARRYBOWEN
VP Brand Design | SYFY
SVP Creative Director | DDB (AVEENO)
Exec. Creative Director | ANTHROPOLOGIE
SVP Global Creative Director | CREME LA MER
Global Digital Creative Director | KIEHL'S
Sr. Dir of Creative Production | NIKE
Exec. Dir., Creative Studio | NARS COSMETCS
SVP Executive Producer | MCCANN
Exec. Creative Director | SELECT WORLD
Chief Creative Officer | THE FADER
VP CD | AUTHENTIC BRANDS GROUP
Exec. Dir. of Production | DAVID YURMAN
CCO | AVRETT FREE GINSBERG
Head of Visual Design | AMAZON
Exec. Creative Director | SPRING STUDIOS
Exec. Creative Director | ARNOLD WW
Chairman | SCHOOL OF VISUAL ARTS
Creative Director | VAYNER MEDIA
Global Head of Design | CITIBANK
Creative Director | TJ MAXX
VP Brand Marketing | CHOBANI
Sr. Manager, Interactive | TIMBERLAND
VP CD | HUDSON'S BAY, LORD&TAYLOR
Sr. Creative Director | UNDER ARMOUR
Chief Creative Officer | JACK MORTON
Creative Director | R/GA
ECD | FALLON NEW YORK
VP Creative Director | PUBLICIS
Exec. Creative Director | JWT
Exec. Creative Director | NICKELODEON
Assoc. Creative Director | R/GA
VP Global Creative | MICHAEL KORS
Head of Brand Design | WARBY PARKER
VP Brand CD | VH1
Creative Director
ECD, Global Product & Innovation | HUGE
VP Creative Marketing | XCEL BRANDS
SVP, Group Creative Director | MOMENTUM
Founder | MEKANISM
Creative Director
VP CD of Experiential Design | EDELMAN
Sr. Art Director | DROGA5
Digital Creative Director | NBCUNIVERSAL
Creative Director | SHOWTIME NETWORKS
Creative Innovation Lead | GOOGLE ZOO
Creative Director | AEROSOLES
Director of Innovation | MEDIACOM
Creative Director | NFL
Chief Creative Officer & Co-Founder | SID LEE
Group Creative Director | MOTHER NEW YORK
VP Global Creative | ESTEE LAUDER / ADF
SVP Brand Creative | KATE SPADE
Chief Creative Officer | CARROT- VICE AGENCY
VP Creative Services | ALICE+OLIVIA
Design Dir., Global Brand Design | CONVERSE
Design Director | 360I
Chief Creative Officer | HUDSON ROUGE
Owner + Artistic Director | EPI
Sr. Art Director | BARON & BARON
Head of Global Creative Design | JO MALONE
Creative Services | HARRY WINSTON
Group CD | THE MARTIN AGENCY
ACD | THE CREATIVE GROUP, CONDE NAST
Dir. of Digital and Print Prod. | KENNETH COLE
Partner | THE PUB
Exec Creative Director | TIFFANY & CO
Creative Director | SHOPBOP
Artistic Director | EQUINOX
Founder, Creative Director | AIR PARIS
ACD | BERGDORF GOODMAN
SVP ECD | LAIRD + PARTNERS
Creative | AMAZON FASHION JAPAN
SVP, Creative Director | ARNOLD WW
Art Director | PAPER
Group Creative Director | RAZORFISH
Photo Director | T MAGAZINE
Creative Director | EXPRESS
Co-Founder, CD | JOHANNES LEONARDO
Creative Director | BARTON F. GRAF
Partner | WALTON ISAACSON
Sr. Social Media Strategist | ADIDAS
VP Creative Director | MCCANN
Chief Production Officer | DDB
Founder | NR2154
Creative Director | APPLE
Chief Creative Officer | SAPIENTRAZORFISH
VP Creative | MAYBELLINE
VP Group CD | MCCANN ERICKSON