DEBORAH AYERST ARTISTS' AGENT
Pabst Blue Ribbon has always been the hipster beer of choice. So, to thank their leading market, PBR decided to throw an epic party on the Portland, Oregon waterfront. With the help of Superfly Presents and David Korins Design, they created Project Pabst Music Festival featuring an eclectic lineup of bands, food, and activities. They quickly realized they needed a dynamic feature to act as both the central landmark as well as a unique experience for festival-goers. They called Figure Plant and they went to work designing and building “Pepper,” a 22’ tall unicorn, making the base a photo opportunity platform with the main stage as the backdrop. The festival dominated as the trending feed the first year, with every 4th post being of the unicorn. PPMF was so successful, in fact, PBR made it an annual event, and even added a touring festival. Now Pepper travels to cities across the nation, each time dominating social media as the ultimate photo-op experience.